Master in Communication



Master in Communication

The Master in Communication [formerly Master of Social Science in Media Studies and Journalism] is the key to harness knowledge and leadership. It brings together people with common interests and pursuits, who combine the knowledge in their various fields to produce a new idea, mindset, process and/or innovation. The programme has a well thought of curriculum where communication is central to producing knowledge and leadership. This graduate programme seeks to produce leaders of professions that extensively utilize communication and leaders who are capable of contributing new knowledge in their spheres. The strength of the program is having communication at its core. Undeniably, communication impels knowledge and leadership. The programme is tailored to actualize Bangladesh’s needs to develop its knowledge and leaders to continue its ascent as Asia’s next success story.

Mission Statement

We are a department under the University of Liberal Arts Bangladesh (ULAB) devoted to Media, Journalism and Communication Studies. We believe in a progressive and continuing educational approach that is personalized, interdisciplinary, technologically updated and centered on active learning.

We uphold a curriculum that is flexible, relevant to industry and balanced in terms of theory and practice- a curriculum that is grounded in both global and local contexts. We are aware of our role as translators of knowledge, creators of leaders and drivers of change. As such, scholarship always underpins our educational approach. We are committed to producing professionals who are skilled, creative, knowledgeable, open minded and analytical in thinking. We strive to instill in our students ethics and a lifelong love for learning.

Goal Statement

To continuously produce leaders of professions extensively utilizing communication who are capable of creating and contributing new knowledge needed by the information societies of South Asia.

Program Length

It is a 54 credit research-based graduate programme that students will normally complete within a maximum of two years from the date of their admission. The time limit may be extended up to seven years. Under certain circumstances, the time limit may be extended upon request to the Head of Department.

Course Load

Minimum nine credits (or three courses); maximum twelve credits (or four courses) per semester. Permission of the MSS Programme Office is required to get maximum load.

Uniqueness of the Programme

• Research through an Integrated Approach. Since it is a research-based program, students need to produce a thesis as a partial fulfillment of the course. To ensure quality theses, the curriculum allows students to work on their research projects from their first semester.
• Centrality of Communication in Management. With its aim to develop leaders, the curriculum offers several courses that enhance skills in communication-intensive situations.
• Interface with ULAB’s MBA Program. The program utilizes the vast resources and experiences of ULAB’s Masters of Business Administration Program.
• Special Courses in Media Management. The curriculum offers courses in special areas of media management – Publication Management, New Media and Management, International Communication and Visual Communication.
• Bias towards Case Teaching Method. The programme uses extensively the case teaching method where students are exposed to (real or make believe) problems or situations in relevant occupational areas. Students need to elaborate on the case and provide a solution to the problem.

 

Courses
Knowledge Courses (8 Courses/24 Credits)
MSJ 511 Communication Research
MSJ 521 Communications Theories
MSJ 523 Knowledge Creation and Management
MSJ 531 Research Methodology
MSJ 611 Thesis Proposal Preparation
MSJ 631 Thesis Writing 1
MSJ 632 Thesis Writing 2
MSJ 633 Thesis Writing 3
Communication Management Courses (8 Courses/24 Credits) MSJ 512 Strategic Communication MSJ 519 Integrated Marketing Communication MSJ 522 Public Relations Quality Management MSJ 532 Conflict Management and Resolution MSJ 533 Issues and Crisis Management MSJ 612 New Media and Management MSJ 621 Communication Policy-making & Planning MSJ 622 Communication Campaigns Elective Courses (2 courses/6 credits)
Students of MSS program will select 2 courses from MSS Elective and/or MBA Functional Core Courses given below:

MSS Elective Courses
MSJ 601 Broadcast Management
MSJ 602 Publication Management
MSJ 603 International Communication
MSJ 604 Seminar in Visual Communication

MBA Functional Core Courses for Elective
MBA 501 Human Resource Management
MBA 502 Marketing Management
MBA 503 Business in the Global Environment
MBA 504 Financial Management
MBA 505 Operations Management