The Bachelor of Social Science in Media Studies and Journalism (BSS in MSJ) at ULAB is one of the most innovative and respected media programs in South Asia. Grounded in a liberal arts philosophy, it offers a unique blend of critical theory, creative practice, and ethical inquiry, preparing students not just for media careers but for leadership in public communication. What sets ULAB-MSJ apart is its dynamic education model. The program goes beyond the classroom with a wide range of apprenticeship and outreach initiatives, along with its signature Curriculum Integration program, where students engage with real-world issues through collaborative, media-based projects. No other media school in the region offers this scale and variety of experiential learning.
The curriculum emphasizes both academic depth and industry relevance. Students build strong portfolios, complete hands-on projects, and gain professional exposure through internships and public-facing media work. Internationally recognized for its forward-thinking approach, the program equips graduates to navigate and shape complex media landscapes. Whether pursuing careers in journalism, strategic communication, or digital storytelling, students leave ULAB not only job-ready but also socially conscious and creatively empowered, prepared to thrive in the fast-evolving world of media.
Decolonizing minds to create independent, transformative media thinkers.
We nurture creative and critical thinkers who engage emerging media technologies, champion public interest communication, and contribute to more democratic cultural futures.
The course requirements for a BSS in Media Studies and Journalism with majors in Journalism, Film Production and Management, and Social and Corporate Communication are as follows:
| Course Type | Number | Credits |
| Essential Skills (Co-Curricular requirement courses; not counted in the number of academic courses) | 4 | 0 |
| General Education Foundation (GEF) Courses | 2 | 6 |
| ULAB Core Courses (UCC) | 3 | 9 |
| GED Elective Courses | 3 | 9 |
| Communication Core Courses | 15 | 45 |
| Major Study Concentration | 14 | 42 |
| Minor Study Concentration | 5 | 15 |
| Internship/Project/Monograph | 1 | 2 |
| Portfolio | 1 | 2 |
| Total Courses | 48 | 130 |